Wavecell, the Singaporean cloud communications provider, participated in e27 Echelon Indonesia 2016 (05th-6th April). The Jakarta event consisted of conferences, pitches, and networking with the finest players in the Indonesian technology ecosystem.

Wavecell met with local companies at e27 Echelon Conference Indonesia 2016 to find out about their activities and the needs inherent to the Indonesian market. The company pinpointed five key trends that Indonesian businesses can look out for in 2016:


1. A Huge Market with Various Needs:

More than 4 million small-medium businesses in Indonesia are using cloud services.With a population of 260 million and a changing society, modern Indonesian companies are switching their traditional customer communications habits. This is to adapt to the new behaviour of a population averaging 27 years old. Getting the grips with real-time automated communications is essential in that regard. In turn, this is what most businesses in Indonesia intend to achieve. Odin’s report on SMB Cloud Insights™ showed that more than 4 million small-medium businesses in Indonesia are using cloud services. We believe that this is set to expand quickly within the next few years.

As Indonesia shifts away from traditional approach of communications, ensuring quality real-time communications is a competitive advantage. This, we cannot neglect that. Integrating cloud-based services like SMS and Live-Video interactions catering to new customer support models is on the rise. This is especially so amongst start-ups and enterprises environments.


2. Local Pain-points Solving:

Several companies adopted the mission to solve pain-points related to the local territory on a national or regional scale. Such companies include Grab, Go-Jek, Porter and numerous others. Those companies aim at facilitating daily struggles like personal transportation or shipping goods.

Automating and optimising such interactions is vital for such businesses to scale and cater to a growing base of customers. This is all thanks to the services provided by communications API provider.


3. Online-to-Offline business models (O2O):

The sector is burgeoning globally, and Indonesia is far from being left behind. At the event, there are 100 start-ups pitching mobile applications like aggregating laundry (KliknKlin), concierge service YESSBOSS and various transportation apps. Therefore, the universal purpose among most startups, participating in the event, was to bridge the connected and disconnected worlds. Automated 2-way SMS messaging is an excellent medium to trigger interaction between the online world. Which applies to applications, servers, website and individuals who do not always have a permanent data connection.


4. Marketplaces for the Mass:

From immemorial markets to modern e-commerce Marketplaces, Asia has always been a thriving place for those forms of commerce. HappyFresh, MatahariMall, Bukalapak, and Tokopedia, are some of the big names in the Indonesian market. Additionally, they were the subjects of much attention during Echelon Indonesia 2016. All those companies exist to facilitate transactions between buyers and sellers on a large scale thanks to the technological platform.

If nothing will ever replace the warm greetings from a stall merchant, at least modern marketplaces can make use of modern communication methods to generate more sales on a bigger scale. Expanding their reach to more customers by swiftly using real-time communications (e.g. 2-way SMS, Voice or Video) contributes to deliver a global better customer experience.


5. Bridging the Gap Between Rural and City Areas:

Based on statistics from the World Population Review, there are over 10 million inhabitants in Jakarta’s agglomeration. With 53.7% of the total Indonesian population living in urban areas, it would be easy to target this accessible market and forget about the 130 million inhabitants living in rural areas. Kioson, a start-up who pitched in the finals; aims to provide connected PoS devices to rural retailers and SMBs in Indonesia. They offer training services to enable traditional merchants across the country to make the most of modern technologies.

More than 70% of businesses we spoke to at the event agreed that SMS is an important component of their communication strategy. This is all thanks to its nature of being read almost instantaneously.

SMB Cloud Insights™ research found that unified communications such as ‘hosted business voice’ and ‘collaboration applications’ is the ‘second-largest category of the Indonesian cloud market (Rp4T or $324M USD) and is poised for expansion.’ Companies we met during the event are willing to explore the possibilities of embedded and automated cloud-communications. This is in hopes of offering a better customer experience.

These trends confirmed Wavecell in its willingness to open an Indonesian office. This will spearhead the company’s expansion into Indonesia to better serve this vast and dynamic market.

In 2016, Wavecell already established its foothold in the Philippines and Hong Kong and will expand to Indonesia and Thailand.

Posted by Wavecell

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