In the realm of convenience, video interaction is becoming the norm. Life and businesses become simpler with video! Let’s look at some real life examples.

Statistics show that 64% of people who watch branded videos on social media will eventually make a purchase. So, the impact of video is clearly being felt by many industries. And there are plenty of other reasons why video rules.

Video interaction encourages us to be interactive consumers as we are better informed and better able to respond. With video interaction, the message is clear: we can now save both time and money while dealing with stressful situations.

Learn how to create happy customers through Video Interaction.

Here are four real-life situations where video interaction makes life much easier.

1. Simplifying Insurance

Insurance claims are one of the most inconvenient processes in modern life. Submitting claims can be tedious and time-consuming, with multiple documents to fill out and confusing small-print to decipher on your policy. A small mistake can lead to rejected claims as well as long, drawn-out disputes.

Advances in video interaction have now rendered these issues obsolete, at least for some.

Today, video is used to onboard and also service customers. Being able to share URLs and have real-time shared access allows an insurance agent to explain and guide a customer through their policy quickly and efficiently. Claims disputes are now minimised by video recordings or even live streaming video directly from consumers to insurers to improve assessment and reduce claims times exponentially.

2. Improving access to healthcare

Healthcare costs are rising every day and an ageing population in Asia Pacific isn’t helping with the costs at all. Adding to this access to care can be challenging in emerging markets with a widely dispersed population. Being able to create a comprehensive care team for every single community in a country as large as Indonesia is challenging, to say the least.

However, video interaction has helped solve a lot of these issues by improving access to care for people anywhere in the world, while keeping the costs low or at least comparable to visiting clinics.

Telehealth solutions like Ring MD in Singapore, or the latest smartphone-based digital health service from Philips in Indonesia, are making it easier to create scalable healthcare solutions for people. These solutions offer secure video chat features, which have end-to-end encryption, and the ability to mimic an in-clinic experience for thousands of people regardless of their location. All they need is a smartphone and data connection.

doctor showing patient healthcare website with video interaction

3. Empowering operators in the field

Repairmen, electricians, plumbers, and other field workers often have challenging jobs due to irregular schedules and constantly changing technology and technical specifications.

How field services are being disrupted by mobile technology.

Often, consumers either identify the wrong issue or cannot explain the problem properly over the phone, leaving field operators unable to fix the problem unless they are able to diagnose it themselves. Also, complex repairs that have to be done onsite, such as repairing pipelines or telephone lines, often require support. This is especially so if these repairs need to be done in places that are difficult to travel to, like offshore rigs or pipelines in the desert. Even if you have technical staff, expert technicians are not as easy to find.

Using simple video interaction solutions allows customers to share what the problem is more accurately, or even have an expert on the other side to gather relevant information and make a good assessment of the damage before assigning a repairmen. Technicians onsite can even live stream experts to guide them through more advanced processes beyond their own skillset. This has helped improve customer satisfaction by significantly reducing the time required for repairs. Companies can also save on transport and labour costs by centralising their expertise while also being able to handle more repairs per person due through a more streamlined process.

man on video call at call center helping client

4. Banking around the clock

If we were to rank queuing at a bank in a poll of things we’d rather not be doing, we’re pretty sure it would probably rank somewhere near the top. Not to mention the fact that most bank branches are open for just a few hours a day.

When you’re swamped at work or have to manage a household including kids, the last place you want to waste time at is the bank.

Some banks seem to have heard you and have started implementing video interaction solutions that make banking quicker and easier. For all those functions that you can’t use online banking, a video teller machine just might be the solution.

These video teller machines allow you to have a real-time conversation with a frontline bank staff at much more flexible hours than at most banks, because they’re able to centralise their staff and help people across the country with their banking needs.

From DBS and POSB in Singapore to Standard Chartered Bank in Africa and the Middle East, these video teller machines offer consumers a more convenient way to manage their banking needs. Banks can now improve customer satisfaction while also being more cost efficient, which is an ultimate win-win.


Video Interaction solutions can improve the efficiency and productivity of your business, making you a key player in this new era of technology. To learn how we can help expand your business’s growth using these technologies, check out our Video Interaction page

To learn more about Wavecell’s Video Interaction solution, drop us an email at

Posted by Wavecell

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